Effective centralisation of key information
In order to support brand planning discussions and alignment internally it can be very beneficial to centralise the key information so that it can be easily accessed, reviewed and examined to help guide the development of a brand. This also helps to improve efficiencies by saving time and ensuring that resources are appropriately targeted at the highest priority areas.
Easy identification of key insights
By centralising all the key information an overview of the brand and market understanding can be examined, and critically explored in detail, where required – this then enables the easy identification of critical insights that might otherwise have been missed.
Stakeholders aligned to consistent brand assessment approach
By providing a brand-planning support tool that delivers a consistent approach to assessing the status of the brand, while yet being able to evolve over time as the brand moves through its lifecycle, internal discussions become more efficient and focused upon the insights and possible actions, as opposed to understand the information and how it has been compiled.
Powerful tracking and analysis of customer activities
By adopting a closed loop marketing approach a brand planning tool can be designed to accommodate planning, execution, feedback and analytics all in one centralised platform. This enables easy, detailed assessment of all marketing initiatives from the perspective of an individual customer through to a national overview.